Project overview
Identified why 56% of users drop off at the "Add to Cart" stage due to high shipping costs between Indonesian islands; proposed a "Free Shipping Threshold" to boost conversions.
Analyzed a 13M e-commerce dataset to identify a 72% churn rate and a critical 0% retention curve. Delivered a strategic action plan that prioritized a $20M "Platinum" customer segment.
Identified why 56% of users drop off at the "Add to Cart" stage due to high shipping costs between Indonesian islands; proposed a "Free Shipping Threshold" to boost conversions.